Three steps to dealing with the barrage of possible changes
Don’t do something just because it is easy. But if you have already streamlined an activity (such as routine content publishing), then obviously a particular change of that type should happen quickly. If you haven't yet streamlined an activity that
should be, then consider implementing that in #3 below.
2. Apply product thinking.
Regardless of the change, a key filter is whether you are approaching your website as a product: a) think business first, b) shoot for broad impact, and c) make changes with a long range view. Changes that meet all these factors should
be more likely candidates whereas ones that don't pass some of these criteria should be more unlikely.
3. Always phase changes.
One of the keys to healthy change is to be structured to always phase changes. This does not mean that all changes get made, but that there is a process everyone expects and understands for constant change.
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